The Big Issue
Our Writers Also Write
For Other Publications
This is a spec idea that I presented for The Big Issue.
One of the reasons people don’t take The Big Issue is because they think it’s poorly written.
Some even thinking it’s written by homeless people. It’s not.
In fact, because they use a range of freelance journalists, The Big Issue regularly features articles written by writers who also contribute to publications that are held in much higher regard.
This campaign uses that fact to change people’s perceptions of the quality of the journalism in the magazine to help vendors sell more copies.
For the length of the campaign we’d alter The Big Issue’s cover designs, using the established styles of the other publications.