M&C Saatchi RAW

M&C Saatchi
Placement Scheme

I designed the name and identity for the M&C placement scheme.

Above all, we wanted it to do two things:

Empower teams rather than belittle them – by celebrating their inexperience and highlighting what they offer the agency.

Stand as a badge of honour that acknowledges the hard work and effort placement teams put in and the exposure they’ll get along the way.

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