O2 – Phone Plans As Individual As You Are

O2
Phone Plans As Individual As You Are

Director: Jaron Albertin

Photographer: Ewen Spencer

With the latest handsets costing more and more each year and the new iPhone breaking the £1k barrier O2 wanted to challenge the category by offering flexible phone plans you the flexibility to get the latest handset at a budget that suits you and the freedom not to be locked into a 24 month contract. Our solution, was to create Custom plans positioned as ‘Phone plans as individual as you are’.

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